Title :
A Study on the Determinants of Consumer´s Atittude to IB Adoption: An Extended Research Based on TPB Model
Author_Institution :
Sch. of Bus. Adm., Henan Univ. of Finance & Econ., Zhengzhou, China
Abstract :
With the fast development of IT, Internet Banking(IB) has become an important component of our daily life, and the research on IB consumer behavior has also become a hotspot in both theoretical and practical aspect. Based on TPB which analyze consumer behavior from atittude to behavior, subjective norm and perceived behavior control, the paper analyzed consumer´s atittude to IB adoption(AIBA)´s determinants from IB service quality(IBSQ), customer perceived value(CPV) and customer perceived risk(CPR). We hoped to provide marketing or management suggestions to commercial bank´s IB development and tried to make a new development about TPB.
Keywords :
Internet; banking; consumer behaviour; electronic commerce; IB adoption; Internet banking; TPB model; commercial bank; consumer atittude; consumer behavior; customer perceived risk; customer perceived value; perceived behavior control; service quality; technology acceptance model; Biological system modeling; Consumer behavior; Indexes; Internet; Online banking; Security; Uncertainty; IB service quality; Internet Bank; TPB; customer perceived risk;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.760
