A Study on the Determinants of Consumer´s Atittude to IB Adoption: An Extended Research Based on TPB Model

Author

Wenchao, Wang

Author_Institution

Sch. of Bus. Adm., Henan Univ. of Finance & Econ., Zhengzhou, China

fYear

2010

fDate

7-9 May 2010

Firstpage

3013

Lastpage

3016

Abstract

With the fast development of IT, Internet Banking(IB) has become an important component of our daily life, and the research on IB consumer behavior has also become a hotspot in both theoretical and practical aspect. Based on TPB which analyze consumer behavior from atittude to behavior, subjective norm and perceived behavior control, the paper analyzed consumer´s atittude to IB adoption(AIBA)´s determinants from IB service quality(IBSQ), customer perceived value(CPV) and customer perceived risk(CPR). We hoped to provide marketing or management suggestions to commercial bank´s IB development and tried to make a new development about TPB.

Keywords

Internet; banking; consumer behaviour; electronic commerce; IB adoption; Internet banking; TPB model; commercial bank; consumer atittude; consumer behavior; customer perceived risk; customer perceived value; perceived behavior control; service quality; technology acceptance model; Biological system modeling; Consumer behavior; Indexes; Internet; Online banking; Security; Uncertainty; IB service quality; Internet Bank; TPB; customer perceived risk;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and E-Government (ICEE), 2010 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-0-7695-3997-3

Type

conf

DOI

10.1109/ICEE.2010.760

Filename

5590451