DocumentCode :
2394519
Title :
The Impact of Website Attractiveness, Consumer-Website Identification, and Website Trustworthiness on Purchase Intention
Author :
Lee, Zui Chih ; Yurchisin, Jenniffer ; Lin, Chih Te
Author_Institution :
Bus. Adm. Dept., Susquehanna Univ., Selinsgrove, PA, USA
fYear :
2010
fDate :
18-20 Aug. 2010
Firstpage :
301
Lastpage :
306
Abstract :
This pilot study examined the antecedents of consumers´ intention to purchase from apparel retail websites, including website attractiveness, consumer-website identification, and website trustworthiness. A structural equation model was used to test hypotheses that were derived from social identity theory and previous research concerning online consumer behavior. The results of this study indicated that consumers´ perceptions of the attractiveness of an apparel retail website directly and positively influence the degree to which they identify with that website. Furthermore, the degree to which consumers identify with an apparel retail website directly and positively influences consumers´ perceptions of the trustworthiness of the website. Lastly, the level of trust consumers experience with apparel retail websites is directly and positively related to their intentions to purchase from the website.
Keywords :
Web sites; purchasing; retailing; apparel retail websites; consumer-website identification; online consumer behavior; purchase intention; social identity theory; structural equation model; trust consumers experience; website attractiveness; website trustworthiness; Analytical models; Art; Consumer behavior; Data models; Internet; Mathematical model; Organizations; apparel; attractiveness; identification; purchase intention; retail; trust; website;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer and Information Science (ICIS), 2010 IEEE/ACIS 9th International Conference on
Conference_Location :
Yamagata
Print_ISBN :
978-1-4244-8198-9
Type :
conf
DOI :
10.1109/ICIS.2010.148
Filename :
5590538
Link To Document :
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