DocumentCode
2394860
Title
Online distribution: a taxonomy of channel structures, determinants of outcome, and determinants of strategy
Author
Clemons, Eric K. ; Aron, Ravi
Author_Institution
Wharton Sch., Pennsylvania Univ., Philadelphia, PA, USA
fYear
2002
fDate
7-10 Jan. 2002
Firstpage
2330
Lastpage
2339
Abstract
We have created a taxonomy of e-commerce channel structures and analyzed the strategic implications of these structures. We have identified the drivers of market outcomes in each channel structure and analyzed several business models that have failed because of channel conflict and the notable few that have survived and succeeded. Finally, we recommend strategies that can be successfully pursued in each channel context.
Keywords
corporate modelling; distributive data processing; electronic commerce; online operation; strategic planning; business failure; business models; channel conflict; channel structures; electronic commerce; market outcome drivers; online distribution channels; outcome determinants; strategy determinants; taxonomy; Aluminum; Banking; Business; Consumer products; Electronic commerce; Failure analysis; Insurance; Pistons; Supply chains; Taxonomy;
fLanguage
English
Publisher
ieee
Conference_Titel
System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on
Print_ISBN
0-7695-1435-9
Type
conf
DOI
10.1109/HICSS.2002.994169
Filename
994169
Link To Document