Title :
Market entry strategies of small automotive suppliers
Author :
Kasouf, Chickery J. ; Celuch, Kevin G. ; Nigam, Swati
Author_Institution :
Dept. of Manage., Worcester Polytech. Inst., MA, USA
Abstract :
Global opportunities in the auto industry have resulted in increases in production outside North America. This paper reports the results of a study in which a group of small automotive suppliers assessed the appropriateness of global entry strategies, and evaluated the degree of asset specificity and risks
Keywords :
automobile industry; manufacturing industries; risk management; asset specificity evaluation; global entry strategies; global opportunities; market entry strategies; production increases; risks evaluation; small automotive suppliers; Automobile manufacture; Automotive engineering; Globalization; Industrial relations; Manufacturing industries; Marketing management; Metals industry; North America; Production; Technology management;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653276
