Study on Necessity of Creating Own-Brand and Effect of Promoting Competitiveness

OEM production has played an important role in the early development of Chinese enterprises, along with the economic situation changing, enterprise can not avoid the issue of creating their own-brand. In this paper, according to the analysis of the OEM production model, research on the necessity and the importance for businesses of creating their own-brand and the strategy of promoting the competitiveness of enterprises based on own-brand.