Title :
The Competitiveness Evaluation of e-Commerce Website Based on AHP-Entropy
Author_Institution :
Sch. of Manage., Henan Univ. of Sci. & Technol., Luoyang, China
Abstract :
In order to reduce the influence of the subjectivity and evaluate the competitiveness of the e-commerce website effectively, this paper applies entropy method to establish model to determine the objective weight of each index, and calculates the distance and close-degree between the e-commerce website and the ideal point, and then sorts the competitiveness of the e-commerce websites according to the close-degree. The results show that the method can provide strong support to evaluate the competitiveness of e-commerce websites.
Keywords :
Web sites; decision making; electronic commerce; entropy; AHP-entropy; competitiveness evaluation; e-commerce Web site; Decision making; Electronic commerce; Entropy; Indexes; Matrices; Huaian; port city; port economy;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.107
