The Research of Internet Shopping Customer Value Model

The existing empirical study of Internet shopping in literature, mostly concerned about the interaction relationship of retailer and customer, few scholars study the process of transactions between customers and other services suppliers, by assaying the main body as a system. This paper establishes Internet shopping stakeholders´ transaction model through the entire transaction process analysis. The retailer, customer, network platform, third-party payment, bank and logistics company are defined as Internet shopping stakeholders, and we build a customer value model of Internet shopping to explore the impact of customer value and the relevance of stakeholders to set up a better foundation for future research of Internet shopping customer value innovative ways.