Title :
The Tradeoff between Personalized Service and Privacy: An Empirical Analysis of 3G Adoption
Author :
Zhang Mian ; Peng Ling
Author_Institution :
Bus. Manage. Sch., Hubei Univ. of Econ., Wuhan, China
Abstract :
3G is the primary trend of mobile service in the future, users face a tradeoff between personalization and privacy in the 3G adoption process. The extended valence framework can be used in this paper to explain that how this tradeoff influence user´s usage intention of 3G service.
Keywords :
3G mobile communication; data privacy; telecommunication security; 3G adoption; 3G service; extended valence framework; mobile service; personalized service; user usage intention; Atmospheric measurements; Face; Mobile communication; Organizations; Particle measurements; Privacy; 3G adoption; Personalization; privacy; trust;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.114
