DocumentCode :
2396771
Title :
A study on the customer behavior tracking model based on temporal description logic in the process of E-Commerce
Author :
Yang, Feng ; Wang, JiuWei ; Jin, Hemin
Author_Institution :
Inst. of Inf. Technol., Henan Univ. of TCM, Zhengzhou, China
fYear :
2012
fDate :
19-20 May 2012
Firstpage :
2289
Lastpage :
2293
Abstract :
It is the basic way to enhance service ability to predict customer behavior in the process of E-commerce activities. Through applying temporal description logic (TL-ALCF) in describing the rules of time-dependent customer behavior change, this article puts forward a method in acquiring algorithms through improving the temporal correlated rules of the FP-tree(frequent pattern tree), and further constructs a model with high reasoning capacity being used in tracking customers´ behavior. This model adopts the LFE-method (learning from examples) in obtaining rules dynamically from the sample behavior database, building up the database of behavior rules, and finally designing a reasoning engine functioning under the obtained rule sets.
Keywords :
consumer behaviour; electronic commerce; inference mechanisms; learning by example; temporal logic; trees (mathematics); FP-tree; LFE-method; TL-ALCF; behavior rules database; customer behavior tracking model; e-commerce process; frequent pattern tree; learning from examples; reasoning engine; rule sets; temporal description logic; time-dependent customer behavior change; Association rules; Cognition; Computers; Databases; Engines; Libraries; Semantics; FPtree; TL-ALCF; characteristic function; reasoning; the minimum support;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Systems and Informatics (ICSAI), 2012 International Conference on
Conference_Location :
Yantai
Print_ISBN :
978-1-4673-0198-5
Type :
conf
DOI :
10.1109/ICSAI.2012.6223510
Filename :
6223510
Link To Document :
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