Title : 
The Application of Electronic Business in Transnational Operations of Small and Medium Enterprises
         
        
            Author : 
Wubo ; Wang Yu Fen ; Helishi
         
        
            Author_Institution : 
Int. Bus. Sch., Hohai Univ., Nanjing, China
         
        
        
        
        
        
            Abstract : 
Compared with traditional business electronic business (e-business) has the advantages of globalization of markets, convenience, low cost and high efficiency. It has changed the business philosophy and modes of operation in traditional business, and the changes have a deeply significant effect on transnational business of small and medium enterprises (SMEs). Compared with large enterprises SMEs are at a disadvantage in strength in transnational operations, but the application of e-business brings new opportunities for SMEs. Therefore, SMEs should take full advantage of the opportunities e-business has brought and e-business´s functions of advertising, information and business in order to improve their own international competitiveness and operate internationally.
         
        
            Keywords : 
advertising; electronic commerce; small-to-medium enterprises; advertising; business philosophy; e-business functions; electronic business; small and medium enterprises; transnational operations; Business; Consumer electronics; Economics; Globalization; Internet; Production; Web pages; SMEs; e-business; transnational operation;
         
        
        
        
            Conference_Titel : 
E-Business and E-Government (ICEE), 2010 International Conference on
         
        
            Conference_Location : 
Guangzhou
         
        
            Print_ISBN : 
978-0-7695-3997-3
         
        
        
            DOI : 
10.1109/ICEE.2010.105