• DocumentCode
    2399520
  • Title

    Research on Customer Segmentation Based on Profitability, Profit Growth Rate and Relationship Reliability

  • Author

    Fan, Zhi-Guo ; Fu, Bo ; Zhang, Xiao-Liang

  • Author_Institution
    Sch. of Manage., Tianjin Univ. of Technol., Tianjin, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    3133
  • Lastpage
    3136
  • Abstract
    Any effective CRM will be based on solid customer segmentation. This paper puts forward a new segmentation measure involving profitability, profit growth rate and relationship reliability. This paper also describes in detail how to calculate these dimensions.
  • Keywords
    customer relationship management; profitability; CRM; customer segmentation; profit growth rate; profitability; relationship reliability; Book reviews; Companies; Data mining; Profitability; Reliability theory; CRM; customer segmentation; profit growth rate; profitability; relationship reliability;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.789
  • Filename
    5590804
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2399520