Title :
Research on Customer Segmentation Based on Profitability, Profit Growth Rate and Relationship Reliability
Author :
Fan, Zhi-Guo ; Fu, Bo ; Zhang, Xiao-Liang
Author_Institution :
Sch. of Manage., Tianjin Univ. of Technol., Tianjin, China
Abstract :
Any effective CRM will be based on solid customer segmentation. This paper puts forward a new segmentation measure involving profitability, profit growth rate and relationship reliability. This paper also describes in detail how to calculate these dimensions.
Keywords :
customer relationship management; profitability; CRM; customer segmentation; profit growth rate; profitability; relationship reliability; Book reviews; Companies; Data mining; Profitability; Reliability theory; CRM; customer segmentation; profit growth rate; profitability; relationship reliability;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.789
