Title :
A genre analysis of high-tech marketing white papers: A report of research-in-progress
Author :
Naidoo, Jefrey S. ; Campbell, Kim Sydow
Author_Institution :
Culverhouse Coll. of Commerce, Univ. of Alabama, Tuscaloosa, AL, USA
Abstract :
White papers are commonly produced by companies to market high-tech products and services. But little evidence-based guidance is available to aid novices in their creation. To fill this void, we are engaged in an analysis of this genre, including macro-, micro-, and para-linguistic features, for a sample of 20 recent, top-rated white papers.
Keywords :
document handling; marketing data processing; evidence-based guidance; genre analysis; high-tech marketing white papers; macrolinguistic feature; microlinguistic feature; para-linguistic feature; research-in-progress; Educational institutions; Industries; Organizations; Pragmatics; Standards organizations; Writing; Document design; genre analysis; linguistic analysis; marketing communication; rhetorical move structure; technical communication; white papers;
Conference_Titel :
Professional Communication Conference (IPCC), 2014 IEEE International
Conference_Location :
Pittsburgh, PA
DOI :
10.1109/IPCC.2014.7020365
