DocumentCode
239957
Title
A genre analysis of high-tech marketing white papers: A report of research-in-progress
Author
Naidoo, Jefrey S. ; Campbell, Kim Sydow
Author_Institution
Culverhouse Coll. of Commerce, Univ. of Alabama, Tuscaloosa, AL, USA
fYear
2014
fDate
13-15 Oct. 2014
Firstpage
1
Lastpage
7
Abstract
White papers are commonly produced by companies to market high-tech products and services. But little evidence-based guidance is available to aid novices in their creation. To fill this void, we are engaged in an analysis of this genre, including macro-, micro-, and para-linguistic features, for a sample of 20 recent, top-rated white papers.
Keywords
document handling; marketing data processing; evidence-based guidance; genre analysis; high-tech marketing white papers; macrolinguistic feature; microlinguistic feature; para-linguistic feature; research-in-progress; Educational institutions; Industries; Organizations; Pragmatics; Standards organizations; Writing; Document design; genre analysis; linguistic analysis; marketing communication; rhetorical move structure; technical communication; white papers;
fLanguage
English
Publisher
ieee
Conference_Titel
Professional Communication Conference (IPCC), 2014 IEEE International
Conference_Location
Pittsburgh, PA
Type
conf
DOI
10.1109/IPCC.2014.7020365
Filename
7020365
Link To Document