DocumentCode :
2399667
Title :
Innovative Modes of E-commerce in the Tangible Commodity Market
Author :
Ji, Meihua
Author_Institution :
Coll. of Bus. Adm., Huzhou Vocational & Technol. Coll., Huzhou, China
fYear :
2010
fDate :
7-9 May 2010
Firstpage :
287
Lastpage :
291
Abstract :
This paper aims to innovate the e-commerce modes in the tangible commodity market by relating features of tangible goods to the application of e-commerce. It expounds on the creation of shopping-guiding websites that enhance consumers´ knowledge about the tangible commodities. It also explores the opening of on-line communities for the building of experiential on-line brand paradigm. Meanwhile, it digs into the on-line/off-line paralled catalogue mode-the most effective way to e-commerce paradigm in the tangible goods market. This paralled catalogue mode will reinforce the judgeability of product quality concerning tangible commodities on line, making it easier to enter into the e-business market.
Keywords :
Internet; Web sites; electronic commerce; retail data processing; consumer knowledge; e-business market; e-commerce modes; innovative modes; online brand paradigm; online community; paralled catalogue mode; product quality; shopping-guiding Web sites; tangible commodity market; tangible goods market; Business; Clothing; Color; Communities; Fitting; Internet; Three dimensional displays; e-commerce mode/paradigm; tangible commodities; virtual experience;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
Type :
conf
DOI :
10.1109/ICEE.2010.80
Filename :
5590812
Link To Document :
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