Analysis of the Bottleneck of Mobile E-commerce in ChongQing Based on PEST Analytical Method

This is significant of great efforts to develop mobile e-commerce, promoting the building of mobile e-commerce bases and model area in Chongqing, gradually creating national mobile e-commerce industry gathered center and e-commerce applications innovation center and the construction of information technology experimental zone of co-ordinating urban and rural areas. In this paper, PEST analysis from politics, economy, society and technology analyzes the bottleneck affecting the development of mobile e-commerce in Chongqing, which promotes innovative ideas of the development of mobile e-commerce in Chongqing and gain experience.