Notice of RetractionResearch into the Crucial Factors of Successful Enterprise CRM - A Case of Haier CRM System

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

With the competition getting fierce increasingly, more and more enterprise realize the importance of Customers Relationship Management. This paper investigates the case of Haier Customer Manager to discuss the key successes factors of CRM implementation in Chinese enterprise. In the process of CRM implementation, Haier puts marketing process reengineering and organization reform into practice on the matching platform of its strategic target and information technology. Marketing process reengineering enables Haier to adopt Customer Manager System, aiming at achieving win-win operation, as well as enhancement of both enterprise value and customer value stimulated by the market. Haier´s CRM system is of great theoretical value and practical significance to discuss CRM mode for Chinese enterprise.