A Comparative Study for Search Engines Business Model - Based on the Case of Baidu and Google

Due to the advantages of the search engine´s business value, search engine has been rapidly developed in the network economy era. With the market competition become white-hot, search engine enterprises are facing the problem how to choose an effective business model. A search engine´s business model was designed in this paper. Based on the six dimensions in business model, a comparative study about the representative search engine enterprises in China and the USA was conducted. It was found that Baidu and Google have a unique competitive advantage in market and products respectively. But to win the future market, Baidu and other Chinese search engine enterprises should pay more attention to product design, market segmentation, as well as understanding of the Internet culture, and to provide users with differentiated products and unique user experience as a competitive strategy.