DocumentCode
2400344
Title
Fuzzy Comprehensive Evaluation Model of Customer Satisfaction Degree
Author
Li, Xiaorong ; Gu, YouJing
Author_Institution
Fac. of Manage. & Econ., Kunming Univ. of Sci. & Technol., Kunming, China
fYear
2010
fDate
7-9 May 2010
Firstpage
3111
Lastpage
3114
Abstract
This paper takes attention to the customer satisfaction evaluation, and puts fuzzy comprehensive evaluation method into use. Firstly, the paper establishes the evaluation index system of customer satisfaction degree by combining with the influences of customer satisfaction. Secondly, it establishes the evaluation model. Finally, it has been realized comprehensive evaluation of customer satisfaction through the example.
Keywords
customer satisfaction; fuzzy set theory; customer satisfaction degree; evaluation index system; fuzzy comprehensive evaluation model; Biological system modeling; Customer satisfaction; Decision making; Economics; Indexes; Materials; Customer relationship management; Customer satisfaction; Fuzzy comprehensive evaluation;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.784
Filename
5590851
Link To Document