Title :
The Study on Clickstream-Based E-Commerce Personalized Service Mode
Author :
Jie, Wang ; Zhensheng, Wang
Author_Institution :
Sch. of Econ. & Manage., Guangzhou Univ., Guangzhou, China
Abstract :
This article introduced E-Commerce personalization service, put forward the meaning of clickstream data, analyzed the use of the process of clickstream data, finally proposed a clickstream-based intelligent shopping guide system.
Keywords :
electronic commerce; clickstream data; clickstream-based intelligent shopping guide system; e-commerce personalization service; Artificial intelligence; Data visualization; Economics; Educational institutions; Internet; Web mining; E-Commerce; clickstream; guide system; personalization service;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.48
