• DocumentCode
    2400915
  • Title

    Analysis on the Application of CRM in Logistics Enterprises

  • Author

    Wei, Fang ; Shuai, Mao

  • Author_Institution
    Sch. of Bus., Central South Univ. of Forestry & Technol., Changsha, China
  • fYear
    2010
  • fDate
    7-9 May 2010
  • Firstpage
    3087
  • Lastpage
    3089
  • Abstract
    In recent years, Customer Relationship Management (CRM) has become an important business activity during the logistics process. Starting with the content of Customer Relationship Management, this paper introduces the application situation of CRM in logistics enterprises in China, and proposes a number of innovative approaches to CRM.
  • Keywords
    customer relationship management; logistics; CRM innovative approaches; customer relationship management; logistics enterprises; Companies; Customer service; Databases; Industries; Logistics; Transportation; customer relationship management; logistics enterprises; the application of innovation;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    E-Business and E-Government (ICEE), 2010 International Conference on
  • Conference_Location
    Guangzhou
  • Print_ISBN
    978-0-7695-3997-3
  • Type

    conf

  • DOI
    10.1109/ICEE.2010.778
  • Filename
    5590881
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2400915