Research on the Relationship between Mobile Payment and Consumer Behavior Based on Value Chain

For the realization of mobile payment services, this paper further breakthrough market with mobile payment of consumer behavior, a deep research on consumer demand by generating mechanism and affecting factors of mobile payment of consumer behavior, and analyzed by mobile payment value chain of mobile operators, equipment providers, payment services, application providers, system integrators, management mechanism, the businessman, the eight consumer character Angle, proposed further among consumers to promote mobile payment business.