Title :
Retaining Customers by Data Mining: A Telecomunication Carrier´s Case Study in China
Author :
Cao, Jian Tong ; Zhang, Heng ; Zheng, Qiu Shi
Author_Institution :
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Data mining is used in this paper to retain high value customers for a telecommunication carrier in China. First the customers are segmented by data mining, and then different strategies are proposed to retain the high value customers. Finally, further applications of data mining for customer relationship management in telecom are discussed.
Keywords :
customer relationship management; data mining; telecommunication industry; China; customer relationship management; data mining; telecommunication carrier; Data mining; IP networks; Industries; Marketing and sales; Mobile handsets; Stress measurement; customers; data mining; retain; telecom;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.791
