Title :
The Exploitation and Utilization of Customer Database in CRM
Author_Institution :
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
Abstract :
This paper, through the construction of customer database of the customer relationship management, has probed into the customer- database relational model and the development of the customer database procedure with emphasis. Then, it also has drawn the structural chart of the customer database system and has described the application mechanism of the customer database. Finally, combining with the business management practices, it has discussed about how the customer database can help business decisions.
Keywords :
charts; customer relationship management; relational databases; CRM; business management; customer relationship management; customer-database relational model; structural chart; Analytical models; Biological system modeling; Database systems; Marketing and sales; Mathematical model; Profitability; CRM; Cusromer; Database; Exlioitation;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.796