Study on Hotel Marketing Strategy under Web 3.0

Network has been a kind of necessary platform in information retrieve, decision-making, communication and feedback. Web 3.0 is an improving new information transmitting platform based on Web 2.0. It will suffice tourists´ demand better than before it owns intelligence and individuation. In this paper we introduce explore the Web 3.0 effect in hotel marketing based on deeply analyzing Web 3.0´s born background, connotation and characteristics. We think individuation and high efficient self-helping touring will be the mainstream in touring market in Web 3.0 circumstance. In Web 3.0 era hotel network marketing will be preciser than before and tourism will be tightly connected with one unit. On the other hand in this era we have the shortest hotel marketing channel.