Title :
Designing for the global community
Author_Institution :
Bentley Coll., Waltham, MA, USA
Abstract :
This paper presents a plan for the development of a global design strategy. In support of this position, the paper summarizes numerous variables that are central to a successful internationalization effort and offers a process for implementing this strategy within a product development cycle. With international sales representing a huge potential for growth and profit, corporate America must make a concerted effort to establish comprehensive internationalization policies and procedures
Keywords :
international trade; planning; product development; company growth; corporate America; development plan; global community; global design strategy; international sales; internationalization policies; internationalization procedures; product development cycle; profit; Computer industry; Cultural differences; Displays; Documentation; Educational institutions; Global communication; Globalization; Marketing and sales; Product design; Product development;
Conference_Titel :
Professional Communication Conference, 1997. IPCC '97 Proceedings. Crossroads in Communication., 1997 IEEE International
Conference_Location :
Salt Lake City, UT
Print_ISBN :
0-7803-4184-8
DOI :
10.1109/IPCC.1997.637053
