An Operators´ Perspective: Study on M-commerce Competitiveness of Chinese 3G Market

Author

Huang, Wei

Author_Institution

Sch. of Manage. & Econ., North China Univ. of Water Conservancy & Electr. Power, Zhengzhou, China

fYear

2010

fDate

7-9 May 2010

Firstpage

86

Lastpage

89

Abstract

Because of inadequate study of customer behavior, it is difficult to develop targeted marketing strategies and business models, which also blocks its global development. And this lack of market perception has already become the barrier of its global development. Given the above situation, this article adopts Structural Equation Model to explore how to improve the competitiveness of 3G M-commerce market. It also reveals the characteristics of 3G market, and provides a scientific basis for development of operator strategies and progress of this industry.

Keywords

consumer behaviour; electronic commerce; mobile computing; statistical analysis; Chinese 3G market; business models; customer behavior; m-commerce competitiveness; marketing strategies; structural equation model; Analytical models; Business; Industries; Load modeling; Mathematical model; Mobile communication; Mobile computing; 3G; M-commerce; competitiveness; strctural equation model;

fLanguage

English

Publisher

ieee

Conference_Titel

E-Business and E-Government (ICEE), 2010 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-0-7695-3997-3

Type

conf

DOI

10.1109/ICEE.2010.29

Filename

5591142