Title :
Unifying a large corporate Web site: a case study of www.microsoft.com
Author_Institution :
Microsoft Corp., Redmond, WA, USA
Abstract :
Microsoft´s World Wide Web site contains over 300,000 pages that are contributed by over 300 different groups. The target audience for the site is varied and ranges from children to information technology professionals. Unifying the look and feel of this large, diverse site is a daunting challenge, especially in the face of a decentralized corporate culture. Usability testing was used to identify which Web page elements might best unify the site while still allowing Microsoft groups maximum flexibility in Web page designs. Political challenges persist and inhibit the adoption of standard design elements
Keywords :
DP industry; Internet; politics; professional communication; Microsoft Corporation; Web page design; Web page elements; World Wide Web site; case study; corporate Web site unification; decentralized corporate culture; flexibility; look and feel; political challenges; standard design elements; usability testing; www.microsoft.com; Computer aided software engineering; History; Information technology; Internet; Surges; Testing; Usability; Web page design; Web pages; Web sites;
Conference_Titel :
Professional Communication Conference, 1997. IPCC '97 Proceedings. Crossroads in Communication., 1997 IEEE International
Conference_Location :
Salt Lake City, UT
Print_ISBN :
0-7803-4184-8
DOI :
10.1109/IPCC.1997.637060
