Title :
The synergetic innovation between technology and market functions in Chinese private companies: A case study of Dahua Technology Co., Ltd
Author :
Xiaohua Chen ; Gang Zheng
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
The synergy between technical factors and marketing factors is the key to success of technology innovation in an enterprise. We are trying to explore the synergetic mechanism of technological factors and marketing factors in the private high-tech enterprises, based on the case study of Dahua Technology Co., LTD. This Research found that Product Center is the main department to practice synergy between technology and marketing functions, and the synergy is of multi levels and dynamic nature, combined with the case of Dahua.
Keywords :
innovation management; marketing; organisational aspects; technology management; Chinese private companies; Dahua; Dahua Technology Co. LTD; high-tech enterprises; market functions; marketing factors; marketing functions; product center; synergetic innovation; synergetic mechanism; technical factors; technology functions; technology innovation;
Conference_Titel :
Management of Technology (ISMOT), 2012 International Symposium on
Conference_Location :
Hangzhou
DOI :
10.1109/ISMOT.2012.6679529
