DocumentCode
2409478
Title
Technology gap, technology competition and MNCs´ technology licensing strategies: A transaction cost theory perspective
Author
Rui Guo ; Xiaobo Wu ; Lei Xiong ; Xiaoling Chen
Author_Institution
Sch. of Manage., Zhejiang Univ., Hangzhou, China
fYear
2012
fDate
8-9 Nov. 2012
Firstpage
595
Lastpage
598
Abstract
Based on transaction cost theory, this paper investigates the relationship between technology capability and MNC´s technology licensing strategies. Using data of international patent licensing happened in China during 2005-2006, this study examine the impact of technology gap on non-exclusive right in licensing contract. And technology competition negatively moderates the relationship between technology gap and licensor´s choice. The results extend technology licensing theory.
Keywords
contracts; patents; technology management; China; MNC technology licensing strategies; international patent licensing; licensing contract; licensor choice; nonexclusive right; technology capability; technology competition; technology gap; technology licensing theory; transaction cost theory perspective; Licensor´s strategies; Technology competition; Technology gap; Transaction cost theory;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Technology (ISMOT), 2012 International Symposium on
Conference_Location
Hangzhou
Type
conf
DOI
10.1109/ISMOT.2012.6679542
Filename
6679542
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