DocumentCode
2409687
Title
The evolution of business model of vertical category E-commerce company: NALA as example
Author
Guang Li
Author_Institution
Sch. of Manage., Zhejiang Univ., Hangzhou, China
fYear
2012
fDate
8-9 Nov. 2012
Firstpage
636
Lastpage
640
Abstract
Business model refers to the basic logic for enterprises to create value, which means how the enterprise makes profits by providing products and services for the customer at a certain value chain or value network. E-commerce as one of business models of Internet industry includes B2B (Business to Business), B2C(Business to Customer), C2C(Customer to Customer). This paper introduces a cosmetic distribution company´s business model evaluation of NALA form C2C to B2C and Internet community and self-owned brand.
Keywords
Internet; corporate modelling; cosmetics; customer services; electronic commerce; profitability; B2B; B2C; C2C; Internet industry; NALA; business model evaluation; business to business; business to customer; cosmetic distribution company; customer service; customer to customer; profit; value chain; value network; vertical category e-commerce company; Communities; Companies; Customer services; Educational institutions; Industries; Internet; Business model Evaluation; Internet; Strategy Management;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Technology (ISMOT), 2012 International Symposium on
Conference_Location
Hangzhou
Type
conf
DOI
10.1109/ISMOT.2012.6679550
Filename
6679550
Link To Document