Title :
The evolution of business model of vertical category E-commerce company: NALA as example
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
Business model refers to the basic logic for enterprises to create value, which means how the enterprise makes profits by providing products and services for the customer at a certain value chain or value network. E-commerce as one of business models of Internet industry includes B2B (Business to Business), B2C(Business to Customer), C2C(Customer to Customer). This paper introduces a cosmetic distribution company´s business model evaluation of NALA form C2C to B2C and Internet community and self-owned brand.
Keywords :
Internet; corporate modelling; cosmetics; customer services; electronic commerce; profitability; B2B; B2C; C2C; Internet industry; NALA; business model evaluation; business to business; business to customer; cosmetic distribution company; customer service; customer to customer; profit; value chain; value network; vertical category e-commerce company; Communities; Companies; Customer services; Educational institutions; Industries; Internet; Business model Evaluation; Internet; Strategy Management;
Conference_Titel :
Management of Technology (ISMOT), 2012 International Symposium on
Conference_Location :
Hangzhou
DOI :
10.1109/ISMOT.2012.6679550
