Title :
Optimal advertising in a time-varying market
Author :
Dorroh, J.R. ; Ferreyra, Guillermo
Author_Institution :
Dept. of Math., Louisiana State Univ., Baton Rouge, LA, USA
Abstract :
The optimal synthesis for a Vidale-Wolfe advertising model with a time-varying market is described
Keywords :
advertising; economic cybernetics; time-varying systems; Vidale-Wolfe advertising model; optimal advertising; optimal synthesis; time-varying market; Advertising; Costs; Equations; Feedback control; Optimal control;
Conference_Titel :
Decision and Control, 1992., Proceedings of the 31st IEEE Conference on
Conference_Location :
Tucson, AZ
Print_ISBN :
0-7803-0872-7
DOI :
10.1109/CDC.1992.371355
