Title :
Application of Code Technology in Mobile Bonus Point System
Author_Institution :
Comput. Teaching & Res. Sect., Guangzhou Commun. Inst., Guangzhou, China
Abstract :
Bonus Point System is an important application for enterprises to enhance client´s loyalty. Mobile Code Bonus Point System is a simple, efficient and widely used application system. This paper sets out to put forward the concept and system constitution of Mobile Code Bonus Point System, and make detailed description of its operational mechanism.
Keywords :
Internet; customer services; electronic commerce; mobile computing; client loyalty; mobile code bonus point system; mobile commerce; Business; Computers; Databases; Information systems; Mobile communication; Mobile handsets; Wireless application protocol; Code Technology; Mobile Bonus Point System; Mobile Commerce;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.30
