Title :
Research of Personalization Services in E-commerce Site Based on Web Data Mining
Abstract :
By explaining the definition and process of the Web Data Mining, this thesis has applied the Web Data Mining to Personalization Services System in the E-commerce Website, and this has formed the e-commerce website patterns based on the Web Data Mining Services. This thesis has also analysed the different degrees of the application of the Web Data Mining in the Personalization Services System.
Keywords :
Analytical models; Browsers; Business; Data mining; Data models; Data preprocessing; Servers; E-commerce; Personalization Services; Web Data Mining; modeling via user;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2011 International Conference on
Conference_Location :
Chengdu, China
Print_ISBN :
978-1-4577-1540-2
DOI :
10.1109/ICCIS.2011.215
