Title :
Constructing System Model of Customer Relationship Management Based on Data Mining
Abstract :
This paper analyzes firstly the challenge that traditional customer relationship management faces. On the basis of this analysis, the author analyzes data mining´s application in customer relationship management, constructs system model of customer relationship management based on data mining.
Keywords :
Analytical models; Customer relationship management; Data mining; Data models; Marketing and sales; Predictive models; Profitability; customer relationship management; data mining; system model;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2011 International Conference on
Conference_Location :
Chengdu, China
Print_ISBN :
978-1-4577-1540-2
DOI :
10.1109/ICCIS.2011.114
