E-Commerce Oriented Negotiating Agent Communication Model

Automated negotiation has become the core of the intelligent e-commerce. Traditional research in automated negotiation is focused on negotiation protocol and strategy. However, current research is lack of unified technology standard, which causes the system´s practical application difficult. This paper designs a negotiating agent architecture, which is based on the agent´s ability of communication, and can support both goal-directed reasoning and reactive response. In order to construct a general interaction mechanism among negotiating agents, a communication model is proposed, in which the negotiation language used by agents is defined. Design of the communication model and the language has been attempted in such a way so as to provide general support for a wide variety of commercial negotiation circumstances, and therefore to be particularly suitable for electronic commerce. Finally, the design and expression of the negotiation ontology is discussed.