Notice of RetractionEmpirical Research of Two Attitudinal Variables of Ecologically Conscious Consumer Behavior

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Environment protection is promoted by green consumerism, which is influenced by the attitudinal variables of consumers, e.g., Environmental Concern, and Perceived Consumer Effectiveness. This paper selected four main regions(Shanghai, Beijing, Sichuan and Jiangsu) in China for field study with valid samples of 602. on the basis of literature review and surveys of Environmental Concerns(EC) in China, the paper conducts an EFA of EC and discovers four dimensions of China consumers´ Environmental Concern, i.e., “Balance of Nature”, “Human Dominance”, “Scarcity of Resources” and “Growth Limit”. by using Lisrel, The ensuing Confirmatory Factor Analysis of EC shows a four-factor structure and display a perfect fit of the model with ideal model fit indexes(RMSEA=0.060, NFI=0.93, CFI=0.94). The further research of PCE´s factor analysis and clustering indicate two sub clusters of PCE. As far as the attitude is concerned, the research depicts a clearer profile for Chinese ecologically conscious consumers and lays a foundation for the Ecologically Conscious Consumer Behavior research.