Title :
Analysis of psychological movement of lines of sight when using Internet search engines
Author :
Hatsuda, Kei-ichiro ; Yonezawa, Masahiro ; Nonaka, Takako ; Hase, Tomohiro
Author_Institution :
Fac. of Media Inf., Ryukoku Univ., Otsu, Japan
Abstract :
This paper describes the behavior of Internet users looking at search results on a monitor considering the search purpose of the Internet user and the design of the search sites. As the experimental results, the way the subjects browsed the search result screens differed according to the purpose of their search.
Keywords :
Internet; computer displays; psychology; screens (display); search engines; Internet search engines; computer monitor; computer screen; lines-of-sight analysis; psychological movement analysis; Consumer electronics; Informatics; Information analysis; Internet; Monitoring; Psychology; Search engines; Testing; Video recording; Search engine; eye tracking; layout;
Conference_Titel :
Consumer Electronics, 2009. ISCE '09. IEEE 13th International Symposium on
Conference_Location :
Kyoto
Print_ISBN :
978-1-4244-2975-2
Electronic_ISBN :
978-1-4244-2976-9
DOI :
10.1109/ISCE.2009.5156900
