Title : 
Electronic Marketing
         
        
            Author : 
Kambil, Ajit ; Koufaris, Marios ; Kamis, Arnold ; Weinberg, Bruce D.
         
        
            Author_Institution : 
Deloitte and Touche, Boston, MA
         
        
        
        
        
        
            Keywords : 
Computational Intelligence Society; Consumer electronics; Costs; Educational institutions; Information systems; Internet; Marketing and sales; Search engines; Statistics; Usability;
         
        
        
        
            Conference_Titel : 
System Sciences, 2005. HICSS '05. Proceedings of the 38th Annual Hawaii International Conference on
         
        
        
            Print_ISBN : 
0-7695-2268-8
         
        
        
            DOI : 
10.1109/HICSS.2005.229