DocumentCode :
2416684
Title :
Online Trust Production: Interactions among Trust Building Mechanisms
Author :
Chang, Man Kit ; Cheun, Waiman
Author_Institution :
Hong Kong Baptist University
fYear :
2005
fDate :
03-06 Jan. 2005
Abstract :
Lack of trust has been identified as a major obstacle to the adoption of online shopping. However, there is paucity of research that investigates the effectiveness of various trust building mechanisms, especially the interactions amongst these mechanisms. In this study, three trust building mechanisms (i.e., third-party certification, reputation, and return policy) were examined. Scenario survey method was used for data collection. 463 usable questionnaires were collected from respondents with diverse backgrounds. Regression results show that all three trust building mechanisms have significant positive effects on trust in the online vendor. Their effects are not simple ones; the different trust building mechanisms interact with one another to produce an overall effect on the level of trust. These results have both theoretical and practical implications.
Keywords :
Buildings; Certification; Companies; Electronic commerce; Information systems; Predictive models; Production; Testing;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences, 2005. HICSS '05. Proceedings of the 38th Annual Hawaii International Conference on
ISSN :
1530-1605
Print_ISBN :
0-7695-2268-8
Type :
conf
DOI :
10.1109/HICSS.2005.471
Filename :
1385603
Link To Document :
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