Title :
Design of New Business Models for Service Integrators by Creating Information-Driven Value Webs Based on Customers´ Collective Intelligence
Author :
Baumoel, U. ; Georgi, S. ; Ickler, H. ; Jung, R.
Author_Institution :
Dept. of Inf. Manage., Univ. of Hagen, Hagen
Abstract :
In this paper we present an approach applying swarm intelligence to digital markets. The supply side often faces the challenge how to effectively identify customers\´ needs in order to design new products and services. When considering intermediaries ("service integrators") this task becomes even more difficult. Swarm intelligence might provide new means to tap into customers\´ collective intelligence and creativity in order to construct bundles of products and services basing on an outside-in-perspective. Our research results so far comprise an ontology structuring the various terms in this field and the concept of a swarm-driven value Web. Furthermore, we present the swarm characteristics we are going to use for a prototype which enables a customer swarm to design bundles of products and services. During this stage and by means of observation the service integrator uses the customer swarm\´s collective intelligence as a source of information (product/service design). Thus, demand and supply are aligned by a coordinated information flow and moreover potential for new business models arises.
Keywords :
Internet; corporate modelling; supply and demand; business models; customer collective intelligence; demand and supply; information-driven value Webs; service integrators; swarm intelligence; Business communication; Informatics; Information management; Information resources; Microeconomics; Ontologies; Particle swarm optimization; Product design; Production; Prototypes;
Conference_Titel :
System Sciences, 2009. HICSS '09. 42nd Hawaii International Conference on
Conference_Location :
Big Island, HI
Print_ISBN :
978-0-7695-3450-3
DOI :
10.1109/HICSS.2009.146