Online Gaming to Apply for Jobs - The Impact of Self- and E-Assessment on Staff Recruitment

The process of recruiting employees has changed since the internet entered enterprises. From simply posting job ads and information on the internet to online application forms and holistic e-recruiting system architectures the way of recruiting has changed a lot. With the introduction of virtual worlds and the increasing number of online games this paper is discussing the next step of e-recruiting: online games to apply for jobs. With a single explorative case study the implementation of self- and e-assessment as online games could be explained. Furthermore with an SEM based on the empirical data of a survey with the Fortune 1,000 companies in Germany (response rate 19.1%) evidence for the motivation of companies to use online games can be provided. Perceived quality improvements, perceived cost savings and perceived time savings as well as perceived usefulness and perceived ease of use are the most important drivers for companies intending to use online games in staff recruitment.