Title :
The product is dead!
Author :
Phillips, Fred ; Ochs, Lyle ; Schrock, Mike
Author_Institution :
Dept. of Manage. in Sci. & Technol., Oregon Graduate Inst. of Sci. & Technol., Portland, OR, USA
Abstract :
To make better use of time within a product cycle, producers of high tech products begin marketing prior to the full specification of the product. Now, they may no longer finalize the physical specification at all. We can thus proclaim, “The product is dead.” We present evidence for and implications of the death of the high tech tangible product
Keywords :
marketing; product development; full product specification; high tech products; high tech tangible product; marketing; physical specification; product cycle time use;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653445
