DocumentCode
2419565
Title
The product is dead!
Author
Phillips, Fred ; Ochs, Lyle ; Schrock, Mike
Author_Institution
Dept. of Manage. in Sci. & Technol., Oregon Graduate Inst. of Sci. & Technol., Portland, OR, USA
fYear
1997
fDate
27-31 Jul 1997
Firstpage
414
Lastpage
417
Abstract
To make better use of time within a product cycle, producers of high tech products begin marketing prior to the full specification of the product. Now, they may no longer finalize the physical specification at all. We can thus proclaim, “The product is dead.” We present evidence for and implications of the death of the high tech tangible product
Keywords
marketing; product development; full product specification; high tech products; high tech tangible product; marketing; physical specification; product cycle time use;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location
Portland, OR
Print_ISBN
0-7803-3574-0
Type
conf
DOI
10.1109/PICMET.1997.653445
Filename
653445
Link To Document