Customer Segmentation Study of College Students Based on the RFM

Nowadays the consumer group of college students is increasingly large. A lot of enterprises are attracted by huge market space for development and consumption potential and join this market to meet the demand of college students. It is a large challenge how to expand the consumer market of college students, make consumer segmentation and cultivate core consumer of college students, which enterprises must spare their efforts to solve. Therefore, As a background in e-commerce, the CRM theories and establishes the RFM model are utilized to make consumer segmentation in order to provide the effective data to the enterprises, then provide the effective decision support to the policymaker to improve the efficiency of enterprises.