The impact of design technologies on product development performance and strategy

Author

Thomke, Stefan H.

Author_Institution

Technol. & Oper. Manage., Harvard Bus. Sch., Boston, MA, USA

fYear

1997

fDate

27-31 Jul 1997

Firstpage

418

Lastpage

422

Abstract

In the development of novel products, managers can often choose among different design technologies. However, these technology choices are typically driven by their impact on product performance as opposed to how they would affect the product development process. Using empirical data from integrated circuit design, the author shows that the selection of a particular design technology can have a very significant impact on experimentation strategies, design flexibility, and development performance

Keywords

electronics industry; integrated circuit design; management; product development; design flexibility; design technologies impact; design technology selection; development performance; experimentation strategies; integrated circuit design; product development performance; product development strategy; Computer simulation; Integrated circuit technology; Problem-solving; Product design; Product development; Switches; Technological innovation; Technology management; Testing; Virtual prototyping;

fLanguage

English

Publisher

ieee

Conference_Titel

Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology

Conference_Location

Portland, OR

Print_ISBN

0-7803-3574-0

Type

conf

DOI

10.1109/PICMET.1997.653446

Filename

653446