Title :
The use of target cost techniques to achieve market dominance with new technology
Author :
Dorjahn, Renee V.
Author_Institution :
Motorola Inf. Syst. Group, Mansfield, MA, USA
Abstract :
This paper reviews the application of target costing and value engineering techniques by a multifunctional new product development team developing a new communications product at an industry-leading cost point. The team met their target cost goal and designed out 30% of the product cost before the first product shipped
Keywords :
costing; product development; telecommunication equipment; value engineering; cost scorecard; industry-leading cost point; manufacturing conversion cost; market dominance; multifunctional new product development team; new communications product; new technology; product cost; target cost techniques; value engineering techniques; Communication industry; Costing; Costs; Information management; Manufacturing industries; Marketing and sales; Paper technology; Personal communication networks; Product development; Switches;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653455
