Application of “pre-sold product development” business model through “interactive marketing”

Author

Namba, Masanori

Author_Institution

Div. of Semicond., Kawasaki Steel Corp., Chiba, Japan

fYear

1997

fDate

27-31 Jul 1997

Firstpage

464

Lastpage

467

Abstract

Kawasaki Steel´s Semiconductor Division is now shifting from being a simple ASIC vendor to being a subsystem vendor using systems-on-silicon technology. We have found that the business model of “pre-sold product development” through “real-time marketing” is workable. Through interactive marketing with our potential customers´ customers, we are developing a “chain of pre-sold” products alliances

Keywords

electronics industry; large scale integration; marketing; product development; ASIC vendor; Kawasaki Steel; LSI business; Semiconductor Division; business materialisation; business model; interactive marketing; marketing policy; potential customers´ customers; pre-sold product development; product concepts; products alliances; real-time marketing; subsystem vendor; systems-on-silicon technology; technical concept; Application specific integrated circuits; Asynchronous transfer mode; Automatic testing; Companies; Internet; Large scale integration; Product development; Production systems; Protocols; Steel;

fLanguage

English

Publisher

ieee

Conference_Titel

Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology

Conference_Location

Portland, OR

Print_ISBN

0-7803-3574-0

Type

conf

DOI

10.1109/PICMET.1997.653456

Filename

653456