Title :
Application of “pre-sold product development” business model through “interactive marketing”
Author_Institution :
Div. of Semicond., Kawasaki Steel Corp., Chiba, Japan
Abstract :
Kawasaki Steel´s Semiconductor Division is now shifting from being a simple ASIC vendor to being a subsystem vendor using systems-on-silicon technology. We have found that the business model of “pre-sold product development” through “real-time marketing” is workable. Through interactive marketing with our potential customers´ customers, we are developing a “chain of pre-sold” products alliances
Keywords :
electronics industry; large scale integration; marketing; product development; ASIC vendor; Kawasaki Steel; LSI business; Semiconductor Division; business materialisation; business model; interactive marketing; marketing policy; potential customers´ customers; pre-sold product development; product concepts; products alliances; real-time marketing; subsystem vendor; systems-on-silicon technology; technical concept; Application specific integrated circuits; Asynchronous transfer mode; Automatic testing; Companies; Internet; Large scale integration; Product development; Production systems; Protocols; Steel;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653456
