• DocumentCode
    2419868
  • Title

    Technology gap, market experience and MNCs´ technology licensing strategies: Evidence from China

  • Author

    Lei Xiong ; Xiaobo Wu ; Rui Guo ; Ruishe Zeng

  • Author_Institution
    Sch. of Manage., Zhejiang Univ., Hangzhou, China
  • fYear
    2012
  • fDate
    10-13 Dec. 2012
  • Firstpage
    2043
  • Lastpage
    2047
  • Abstract
    This paper investigates the relationship between technology capability and licensor´s strategies in international technology licensing. By using data of international patent licensing happened in China, we examine the technology gap´s impact on the number of patent and exclusive right in licensing contract. And firm´s experience in China positive moderates the relationship between technology gap and licensor´s choice. Our results extend licensing theory and international business theory.
  • Keywords
    patents; technology management; China; MNC technology licensing strategies; international business theory; international patent licensing; international technology licensing; licensing theory; market experience; technology capability; technology gap; Industries; Licenses; Patents; Technology transfer; China market experience; Technology gap; licensor´s strategies;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management (IEEM), 2012 IEEE International Conference on
  • Conference_Location
    Hong Kong
  • Type

    conf

  • DOI
    10.1109/IEEM.2012.6838105
  • Filename
    6838105