Title :
Technology gap, market experience and MNCs´ technology licensing strategies: Evidence from China
Author :
Lei Xiong ; Xiaobo Wu ; Rui Guo ; Ruishe Zeng
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
This paper investigates the relationship between technology capability and licensor´s strategies in international technology licensing. By using data of international patent licensing happened in China, we examine the technology gap´s impact on the number of patent and exclusive right in licensing contract. And firm´s experience in China positive moderates the relationship between technology gap and licensor´s choice. Our results extend licensing theory and international business theory.
Keywords :
patents; technology management; China; MNC technology licensing strategies; international business theory; international patent licensing; international technology licensing; licensing theory; market experience; technology capability; technology gap; Industries; Licenses; Patents; Technology transfer; China market experience; Technology gap; licensor´s strategies;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2012 IEEE International Conference on
Conference_Location :
Hong Kong
DOI :
10.1109/IEEM.2012.6838105