Study on Feasibility and Pattern about Construction of University Online Shopping Platform

In modern society, online shopping has becoming a trend especially in university. However, there is no specific shopping platform for university students. From perspective of consumer´s attitude, frequency, demand, and other aspects on online shopping platform, constructing an online shopping platform in university is feasible. Because the online shopping platform is especially designed for university students, the management mode, operation mode and profit pattern are all different from other website. And the main problems in operating the pattern show in aspects of Internet real-name, product quality and complaint treatment.