Title :
Linking R&D, manufacturing, and marketing
Author :
Rosewater, Alysse ; Gaimon, Cheryl
Author_Institution :
DuPree Sch. of Manage., Georgia Inst. of Technol., Atlanta, GA, USA
Abstract :
The authors consider a firm manufacturing high-volume products with short life cycles under time-based competition. To achieve rapid changeovers for successive products, they consider investment in flexible technology. In addition, they explore investment in new product development cycle time reduction. A model is developed to analyze the strategic operations-marketing-R&D interface
Keywords :
commerce; investment; manufacturing industries; marketing; product development; research and development management; strategic planning; cycle time reduction; flexible technology; high-volume product manufacturing; life cycles; new product development; rapid product changeover; strategic operations-marketing-R&D interface; time-based competition; Costs; Investments; Joining processes; Pricing; Product development; Production; Research and development; Technology management; Virtual manufacturing;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653552
