The Theory and Empirical Study of the Services´ Benefits Based on Product Value

Due to the unique nature of services, some service industries not only the characteristics of the service itself, but also has the attributes of goods, services, and differences in the interests of value into their products to provide an important foundation. In this paper, hotel and catering industry as the object of study, from the functional benefits, emotional, and economic interests of three-pronged analysis differentiated, post-purchase satisfaction, to achieve product value, building structural equation modeling to verify dimensions of interest and the value of the product impact is possible.