DocumentCode
2424029
Title
An Empirical Study on Factors which Affect Consumers´ Online Shopping Behavior
Author
Zhuo, Dai ; Xiaoting, Zheng
Author_Institution
Sch. of Bus., Jiujiang Univ., Jiujiang, China
fYear
2010
fDate
7-9 May 2010
Firstpage
2200
Lastpage
2203
Abstract
This paper studies the factors of affecting consumers´ online shopping behavior. The factor model of online shopping is constructed on the basis of theoretical research and china´s reality. And the model is tested by LISREL8.7. This paper also puts forward the suggestions of promoting the consumers´ online shopping.
Keywords
consumer behaviour; electronic commerce; China; consumer online shopping behavior; Companies; Electronic commerce; Logistics; Privacy; Quality of service; Security; empirical study; factor; online shopping;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.556
Filename
5592049
Link To Document