Title :
An Empirical Study on Factors which Affect Consumers´ Online Shopping Behavior
Author :
Zhuo, Dai ; Xiaoting, Zheng
Author_Institution :
Sch. of Bus., Jiujiang Univ., Jiujiang, China
Abstract :
This paper studies the factors of affecting consumers´ online shopping behavior. The factor model of online shopping is constructed on the basis of theoretical research and china´s reality. And the model is tested by LISREL8.7. This paper also puts forward the suggestions of promoting the consumers´ online shopping.
Keywords :
consumer behaviour; electronic commerce; China; consumer online shopping behavior; Companies; Electronic commerce; Logistics; Privacy; Quality of service; Security; empirical study; factor; online shopping;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.556
